Appealing To Your Audience

I think that this piece of advertisement is trying to say how the trees are our lungs and the more we cut the more of our oxygen is being taken away.
This advertisement is logical, emotional and ethical. it is logical being trees are scientifically proven to be our source of oxygen and it is also in many documentaries and environmental sites that our trees are being cut down whether its from logging companies, forest fires or simply just people cutting down trees for different reasons. The producer of this advertisement used a logical way of portraying this is because everyone believes statistics, they always believe what government organizations have to say.
This advertisement is emotional because it really gets in your emotions how much of the earth is being ruined, especially considering we need trees to live and they are being cut down. This visual representation was the best way to put it because the viewers get a clear image of how killing trees, also is killings us. An emotion that is being appealed can be fear for our earth and our human race, anger for the way the government is handling this, passion for our earth and how it is being destroyed.
This advertisement is also ethical I believe. It hits hard in the humanitarianism which is secular appeal to help others, save the environment, help the helpless, etc. Some may think that it is unethical to cut down trees, or that much of trees that they aren't growing back. It had worked in the past, cutting down trees. But doing it to also conserve the trees and our oxygen we have, not continuously cut down the trees and not continue to plant them back. Our earth will eventually run out of oxygen, but it will happen much faster if we keep abusing tour earth.