The audience for this advertisement can be both. For women it would be that by using this brand of toothpaste they would somehow look like her and be as beautiful. For men, because she is such an attractive woman would draw them into buying the toothpaste so that she would somehow want them more because they use the same brand. Some assumptions that the advertisers could make about the audience is that they are insecure with their looks so they are driven to do anything they can to look more attractive and love the way they look.
2. Is this a populist advertisement? Or an elitist one? How can you tell? What traditions or standards does it rely upon to be understood in these terms?
This is a populist advertisement because its toothpaste; everyone can use toothpaste from the time they are young and just learning to brush their teeth until they are old and brush their false teeth. A tradition it relies upon is that everyone brushes their teeth, if no one brushed their teeth then no need for the toothpaste, no need for the advertisement.
3. What is your prior knowledge of the product? Of the advertisement? How does this help you understand the ad's meaning?
My prior knowledge to this product is that its just like any other toothpaste. It doesn't make your teeth any whiter than any other brand. The ad wants you to think that the toothpaste will make your teeth whiter as it is competing with all of the other brands that are doing the same thing, therefore this one needs to be better and convince more people to use this.
4. In what ways is the ad designed to manipulate you into buying the product? What emotions does it play upon? What desires does it commodify?
The ad is designed to manipulate you by making you think that you will get crazy white teeth and you will look like her. the emotions that this plays upon is insecurity in what women look like and how others will think of them. No girl wants yellow teeth and not many girls are truly comfortable in their own skin, they are always wanting to look like someone else. the desires is commodifies is whiter teeth.
5. What unstated messages does the ad convey? What themes does it employ? What does the ad tell us about American culture?
Two unstated messages for this ad come from the woman. one message being if you use this toothpaste, you will look like her. Another being if you use this toothpaste you can get with her. I think the theme is sexuality. It stereotypes American culture as guys just wanting women that look this beautiful and that women don't want to be in their own skin and aren't happy with how they look.
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